But maybe the food definition of spam relates in some small
way to advertisements online, since one of the most frequent ads displayed to
me when I log into Facebook is for McDonalds. And that's just senseless. I've heard
that Facebook has access to everyone's profile information (it would be more
surprising if Facebook didn't have such access), and I don't know what about me
makes me seem like a good target for McDonalds advertisements. I'm a college
student who likes Margaret Atwood and pop music that isn't popular (and that's
just senseless also)—I'm obviously, or at least probably, a vegetarian.
This morning I opened a message in my Gmail account (the
only kind of message I tend to receive:
the kind I send myself), and I saw at the bottom of the email an
advertisement for Dodge truck floormats:
an entire set for one hundred and something dollars. I'm flattered that
Gmail thinks that I own a car, even if it's a Dodge Gmail thinks I own, but I'm
also pretty perplexed. Luckily, Gmail provides little links—next to the products it pushes on you—that say, "Why this ad?" I was already half wondering about the
floormat ad, so I clicked "Why this ad?" and was greeted with this eerie
explanation: "These ads are based
on emails from your mailbox." Spies! Gmail has been reading the emails I write
to myself about car accessories. Some are erotic, part of a series I call 50 Shades of, Hey, Where'd You Get that Clutch?
If I want to avoid ads on Facebook or Gmail—or if I take issue
with the invasiveness of advertising—the solution is simply to stop using
Facebook and Gmail. But Gmail is a nice email service, and I need a Gmail
account to access this blog, and I need this blog like I need a new set of
Dodge floormats. Maybe now that I've complained while logged in my Gmail
account about ads on Gmail I'll start getting advertisements targeted at individuals who are tired of or irked by advertisements. Maybe I need to divulge that I
drive a Camry.
Hulu sometimes asks viewers to choose which "ad experience" they want. Last night Aron and I watched "The Daily Show" and were given the
chance to choose which of three (brace yourselves, this is exciting!) Buick (yes, BUICK!) advertisements to watch (obviously Hulu didn't get the message from Gmail about my Dodge), but we chose not
to choose and instead waited 10 or 12 seconds for a random one to start. I
don't know why we won't simply choose an ad when given the chance—and I don't
know what we'd base our selection on if we made one. Aron and I are indignant about not
choosing, as if we're proving a point to Hulu about ad experiences. I don't think dreams even qualify as
experiences proper, so any ordinary ad probably doesn't either. But an
extraordinary ad …
Facebook has also shown me advertisements for Samsung phones
and Swiffer Sweepers, both of which make a little more sense than the McDonlads
ads. I could conceivably be swayed to buy a cell phone (and I'm probably at a
cell phone-y age), and I certainly belong to a group of women known and expected to sweep.
Sometimes Facebook shows me ads for products that my friends have "liked," which really makes me want to tell my friends to stop "liking"—in the Facebook
sense of the word—things. My cousin likes Always maxipads. I, too, bleed from
the vagina, so Facebook has sponsored ads to me from Always, which probably wouldn't happen if I hadn't told Facebook that I'm a lady. Facebook has
recommended that I might like the NRA, which I like as much as McDonalds.
Facebook has suggested that I might want to be a sonographer. Facebook is right. I might.
The only advertisements that I am knowingly moved by
are for alcohol. If there were a commercial for a Swiffer Sweeper drinking a
Bacardi and Coke I might buy one—a Swiffer sweeper that is, but I would only use
it if I had already had two or more Bacardi and Cokes). The only alcohol ads that
don't move me are the ones that talk in any way about calories. It's not like
alcohol ads before Miller 64 had a bunch of fatties in them. Sexy, skinny
people drink tequila—why would they need to go on a drinking diet? I remember
going to Midtown Arts Cinema and seeing beautiful and clever Stella Artois ads.
It's always impossible for me to not want a Stella (Stella!!!), but it's even
impossibler after seeing a gorgeous ad. I'm so swayable. I am not opposed to
spending. There are
things I buy. There are things I want.